Legal

1. Information We Collect

We may collect information that you voluntarily provide to us as well as information collected automatically through your use of our website.

Personal Information

Depending on how you interact with our Practice, we may collect:

• Full name
• Date of birth
• Mailing address
• Email address
• Telephone number
• Emergency contact information
• Appointment requests
• Insurance information
• Payment-related information (processed by secure third-party providers)
• Information submitted through online forms
• Communications with our office

Medical Information

When you become a patient or submit information related to your care, we may collect:

• Medical history
• Current symptoms
• Allergies
• Medications
• Surgical history
• Treatment preferences
• Photographs or imaging provided for evaluation purposes
• Clinical images (only with your written authorization when required)

Medical information is maintained in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Date and time of visits
• Referral source
• General geographic region
• Website interaction data

This information helps us improve website performance and user experience.

2. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to:

• Improve website functionality
• Remember user preferences
• Analyze website traffic
• Measure advertising performance
• Improve user experience

You may disable cookies through your browser settings. Please note that certain website features may not function properly if cookies are disabled.

3. How We Use Your Information

We may use the information we collect to:

• Schedule appointments
• Respond to inquiries
• Provide requested medical services
• Maintain patient records
• Verify insurance information
• Process payments
• Send appointment reminders
• Send follow-up communications
• Improve our website
• Improve patient experience
• Maintain website security
• Comply with legal and regulatory obligations
• Prevent fraud or misuse

We use only the information reasonably necessary to provide our services.

4. HIPAA Notice

Medical information submitted through secure patient communications may constitute Protected Health Information (PHI) under HIPAA.

Our use and disclosure of PHI are governed by applicable healthcare privacy laws and our Notice of Privacy Practices.

General website browsing information, cookies, analytics, and similar data are generally not considered Protected Health Information unless combined with identifiable medical information.

Patients should avoid submitting sensitive medical information through unsecured email unless specifically instructed by our office.

5. How We Share Information

We do not sell, rent, or trade your personal information or Protected Health Information.

We may share information only as necessary with:

• Healthcare providers involved in your treatment
• Medical laboratories
• Imaging centers
• Pharmacies
• Insurance companies
• Billing and revenue cycle management providers
• HIPAA-compliant technology vendors
• Secure cloud hosting providers
• Payment processing providers
• Government agencies when required by law
• Courts or law enforcement when legally required

All vendors who receive Protected Health Information are expected to comply with applicable privacy and security requirements.

6. SMS Communications

If you voluntarily provide your mobile phone number, you may receive text messages regarding:

• Appointment confirmations
• Appointment reminders
• Scheduling updates
• Follow-up communications
• Office announcements
• Requested patient communications

Message frequency varies.

Message and data rates may apply.

You may opt out at any time by replying STOP.

For assistance, reply HELP or contact our office directly.

SMS opt-in consent is never sold, rented, or shared with third parties or affiliates for their marketing purposes.

7. Email Communications

If you provide your email address, we may send communications regarding:

• Appointment scheduling
• Office updates
• Requested information
• Patient education
• Billing notifications

Please be aware that standard email may not always be a secure method of communication. Avoid sending highly sensitive medical information through unsecured email unless instructed otherwise.

8. AI Assistant

Our website may include an AI-powered virtual assistant to help answer general questions and assist with scheduling.

Conversations with the AI assistant may be reviewed to improve service quality, system performance, and patient experience.

The AI assistant:

• Does not provide medical advice;
• Cannot diagnose illnesses;
• Cannot prescribe medications;
• Should not be used for emergencies.

Please avoid submitting highly sensitive medical information unless directed to a secure patient communication system.

9. Third-Party Services

We may use trusted third-party providers to support our Practice, including:

• Website hosting
• Appointment scheduling
• Payment processing
• Analytics
• Email delivery
• SMS messaging
• Customer support platforms

These providers receive only the information necessary to perform their services and are expected to maintain appropriate safeguards.

10. Analytics

Our website uses Google Analytics to better understand how visitors interact with our website, such as which pages are viewed and whether the phone or appointment buttons are clicked.

Google Analytics uses cookies and collects information such as browser type, device and general geographic region. We have turned off Google advertising features and Google signals. We do not send names, contact details or health information to Google Analytics.

Analytics data is generally aggregated and used to improve website functionality and user experience.

You may disable certain tracking through your browser settings or with the Google Analytics opt-out browser add-on (tools.google.com/dlpage/gaoptout).

11. Data Security

We implement reasonable administrative, physical, and technical safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction.

While we strive to protect your information, no method of electronic transmission or internet storage is completely secure, and we cannot guarantee absolute security.

12. Data Retention

We retain information only for as long as reasonably necessary to:

• Provide healthcare services
• Comply with legal obligations
• Maintain medical records
• Resolve disputes
• Enforce agreements

Medical records may be retained for the period required by applicable federal and New York laws.

13. Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information directly from children through this website.

If we become aware that information has been submitted by a child in violation of applicable law, we will take reasonable steps to remove it.

14. Your Privacy Rights

Depending on applicable federal and state law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request copies of certain records
• Withdraw certain communication preferences
• Request deletion of information where legally permitted

Certain medical records cannot be deleted when retention is required by law.

To exercise your rights, please contact our office using the information below.

15. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any external websites you visit.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

Any changes become effective immediately upon posting the revised Privacy Policy on this website.

Your continued use of the website after changes are posted constitutes acceptance of the updated Privacy Policy.

17. Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact our office using the information above.